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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Author
Jeffery
Mark
Subjects
Industrial markets
Marketing research
Marketing -- Mathematical models
Marketing -- Case studies
Marketing
Business conditions
Strategic planning
Economic conditions
Knowledge-Based Marketing: The 21st Century Competitive Edge
Author
Chaston
Ian
Subjects
Marketing
Marketing research
Marketing
Business conditions
Economic conditions
Knowledge management
Intellectual capital
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Marketing: the Basics: The Basics
Author
Moore, Karl
Pareek, Niketh
Subjects
Consumer behavior -- Research
Export marketing -- Management
Marketing research
Marketing -- Management
Marketing
Business conditions
Management
Economic conditions
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
Qualitative Marketing Research
Author
Carson, David J
Gilmore, Audrey
Perry, Chad
Professor Gronhaug, Kjell
Subjects
Qualitative research
Marketing research
Marketing
Business conditions
Economic conditions
Market research
